The TGA has recently imposed restrictions on how cosmetic injectables can be marketed, starting January 2024. These regulations affect the cosmetic industry and extend to the wellness and beauty sectors, encompassing treatments aimed at enhancing both physical appearance and performance. Consequently, specific terms previously permissible in marketing materials are now prohibited across all marketing channels.
Cosmetic injectables: past and future terminology
In the past, clinics and practitioners could use a wide range of words to describe their services, commonly seen across different media platforms. With the new changes, these marketing terms are now off-limits.
The rationale behind this prohibition is that these terms allude to prescription-only products. Instead, the TGA suggests alternative phrases like ‘our clinic can provide consultations on reducing the appearance of wrinkles’ to support advertising services without explicitly mentioning prescription medicines.
The TGA has made these changes as an opportunity to establish a new benchmark for responsible cosmetic advertising.
You will now notice changes in Define Laser marketing that will comply with TGA and AHPRA policies.
Rest assured, Dr Watson will continue to offer the same level of education and transparency about services and treatments with his patients, including the advertising and terminology changes.
So our patients understand these changes, are more proactive and informed when researching or choosing cosmetic treatments, Dr Watson will educate patients about the services and treatments they seek – despite the changes in advertising terminology.
New changes in cosmetic injectable advertising
Dr Watson’s commitment to ethical practices in the dynamic field of aesthetic care is his top priority and reflects his enduring commitment to patient well-being and authenticity.
TGA regulations have reshaped cosmetic injectable advertising, emphasising patient safety and transparency. At Define Laser and Cosmetic Clinic, we’ve adapted to comply while prioritising education and ethics.
For any further questions on this, or to make a booking, don’t hesitate to get in touch with us today.
Define Laser has the latest laser technology and a qualified doctor to tailor our laser and cosmetic treatments especially to you.
Our Albany Creek clinic is at a convenient location with ample parking at 3/25 Ferguson Street, Albany Creek.
With a range of services including laser skin treatments, injectables, laser hair removal and skin treatments we have a solution for you.
Enquire online here to book, or call us on 07 3325 5775.
